Case Study: a leading business process software provider accelerates cloud adoption with Ibbaka

Transforming Cloud Adoption for a Leading Business Process Software Provider

A platform to the cloud without harming its existing multi-billion dollar business. Previous attempts had limited success, making this a crucial initiative. Ibbaka worked with the company to address this complex transition.

Ibbaka developed a comprehensive value model for each buyer persona, which informed a new packaging model and a hybrid pricing strategy. This solution made the platform more accessible for new users and balanced affordability with long-term revenue growth. The outcome was a new cloud service that exceeded its first-quarter targets by 70%. It became the foundation of the business, successfully attracting new customers and migrating existing ones, ultimately generating higher revenue than the legacy model.