Case Study: Innovative B2B Software Company simplifies pricing and boosts upselling with Ibbaka

Talent Management Platform From Feature Packaging to Value Based Packaging and Sales

An innovative B2B software company in the talent management space was facing slowing growth due to increased competition and a complex product architecture that confused its sales team and buyers. Ibbaka helped address the challenge of cross-selling and upselling by developing a new framework for packaging and pricing.

Ibbaka developed a comprehensive value model, which led to a new packaging strategy using a platform-with-extensions pattern. The solution included a new pricing model, value stories for the sales team, and a central hub hosted on Ibbaka Valio. The new strategy has simplified selling new functionalities and will facilitate upselling, with a full rollout expected to reinvigorate growth in Q3 2024.