Case Study: Innovative B2B Software Company improves pricing strategy with Ibbaka

Innovative B2B Software Company launches free skill profiles and open competency models with Ibbaka

Ibbaka, a vendor providing strategic pricing and talent management solutions, used its own Ibbaka Talent platform as a case study to demonstrate the application of its Strategic Choice Cascade framework. The challenge was to design a coherent pricing strategy for a multi-sided platform that serves individuals, organizations, and competency model publishers, ensuring pricing aligns with the value delivered to each distinct group while supporting the platform's overall growth.

The solution implemented by Ibbaka involved creating a system where individual skill profiles and open competency models are offered for free to build the platform's network and skill graph. Ibbaka monetizes through organizational subscriptions, using a per-user model for skill profiles and a per-model fee for competency modeling. This structure makes pricing predictable and aligned with value, encouraging adoption and scaling. The measurable impact includes a growing community of users and a valuable, interconnected skill graph that benefits all parties on the platform.

Innovative B2B Software Company