Case Study: a digital product service company revitalizes growth with Ibbaka pricing and packaging

Digital Services Platform Revitalizing Growth with Strategic Pricing and Packaging

A digital product service company with $20 million in ARR was experiencing stagnant growth due to a pricing model that failed to align with the value it delivered and packages that lacked flexibility. To overcome this challenge, they partnered with Ibbaka.

Ibbaka developed a customer-validated value model which informed a new strategy. They redesigned the packaging into a platform with extensions and introduced a hybrid pricing model with a platform fee and a usage-based fee. This solution, supported by new value stories for sales, led to renewed growth, a nearly ten percentage point improvement in NRR, and a wave of product innovation.