Case Study: Models Own achieves increased footfall and cinematic in‑store engagement with IAdea media players (powered by Signagelive)

Models Own Engage Customers and Enhance its Retail Presence by Using Signagelive Digital Signage Screens

Models Own, a fast-growing cosmetics brand, wanted to boost its retail presence and create flagship “beauty playground” stores that would attract a teenage audience and act as product launch hubs. To achieve high-impact, easily updateable digital signage, the installation team used IAdea media players (preloaded with the Signagelive cloud platform) as part of a turnkey solution delivered by Digital Messaging Company.

IAdea’s media players drove synchronized panoramic videowalls and window displays across Models Own’s Westfield (launched late 2016) and Leeds (early 2017) stores, enabling centrally managed, click-to-update content that showcases make-up demos, bloggers and launches. The result was a striking in-store atmosphere, increased customer engagement and the ability to scale the network quickly—DMC can now push new content across multiple videowalls and roll out the solution to additional stores.

Models Own

Mark Rodol

CEO