Case Study: KOTON improves customer experience with IAdea and Laud Media

Koton cuts signage setup time from 1 hour to 2 minutes with IAdea

KOTON, a major retail brand with 450 stores across 25 countries, faced significant challenges with its previous PC-based digital signage system, which suffered from constant downtime and required extensive daily maintenance from its IT staff. The customer engaged vendor IAdea and Laud Media to upgrade to a more robust solution to improve operational reliability and customer experience.

The solution implemented by IAdea consisted of over 500 of its media player models integrated with Laud Media's custom software. This well-integrated system from IAdea and Laud Media resulted in a drastic reduction in downtime, a significantly lower total cost of ownership, and much faster installation times. The new system is highly reliable, with IAdea media players boasting a yearly warranty service rate of just 0.02%, allowing KOTON's IT team to focus on strategic improvements.

Koton