Case Study: Boux Avenue achieves an immersive, revenue-boosting in-store experience with IAdea digital signage

Increase Retail Store Revenue with Digital Signage

Boux Avenue, a UK lingerie retailer competing with online stores, needed to turn its physical shops into distinctive, immersive destinations. To do that it deployed IAdea digital signage products—networked media players and shelf-mounted signboards—to power multiple large displays, in-aisle screens and POS-facing small screens that reinforce the store’s luxury merchandising and promotion strategy.

IAdea’s media players run video, slideshows and HTML5 content across the store, creating a cohesive theatrical experience that draws attention and highlights products and promotions. The IAdea installation has boosted in‑store engagement and differentiation—earning positive coverage from multiple fashion blogs and strong customer reactions at point of sale—helping Boux Avenue stand out from competitors and drive more foot traffic and attention.

Boux Avenue