Case Study: Scala achieves focused in-store engagement and targeted promotions with IAdea XDS-104 signboards

IAdea Signboard Highlighted at Scala Partner Conference

Scala, showcased at their recent EMEA Partner Conference, needed a way to deliver focused, zone-specific promotions across stores with mixed screen formats and players. They partnered with IAdea, using the XDS-104 signboard (alongside IAdea HD media players) to explore a hybrid digital-signage network that could handle portrait and landscape displays and integrate PC players.

IAdea deployed 10–20 signboards per store with 3–4 IAdea HD media players, running targeted zone messages and a timed “store domination” promo every 10 minutes for 2 minutes. The solution produced clearer, more effective point-of-engagement messaging—store managers reported the frames were “really effective” and requested more units—demonstrating IAdea’s measurable scale and promotional cadence impact.

Scala