Case Study: Westfield achieves print-to-digital signage transformation with IAdea

IAdea Replaces Prints at Westfield Malls

Westfield sought to replace traditional printed posters in its high‑profile malls and turned to IAdea for a digital signage solution. IAdea’s XMP-3350 media player was specified, with installation support from partner Just Digital Signage and content managed via Signagelive software.

Just Digital Signage deployed IAdea‑driven digital posters at Westfield stores in Sydney, Bondi Junction and Carindale, with the IAdea XMP-3350 delivering the displays’ “beautiful output.” The solution replaced printed posters across those locations, demonstrating IAdea’s ability to remove static prints and deliver a more dynamic visual presence.

Westfield