Case Study: EcoMedia and Nordeka improve passenger safety and engagement with IAdea digital signage

EcoMedia boosts Nordeka bus safety and 5x lottery participation with IAdea

The customer, EcoMedia, faced the challenge of making out-of-home advertising more engaging for passengers on Nordeka intercity buses in Latvia. They partnered with vendor IAdea to implement a dynamic passenger information system using high-quality LCD signboards to improve the travel experience.

IAdea's solution involved deploying its all-in-one digital signboards across 100 buses. These devices displayed a media channel with station information, news, weather, and advertisements. The results were significant, including a five-fold increase in participation for an advertised lottery and direct passenger purchases via the bus's Wi-Fi. Furthermore, the system improved passenger safety by encouraging seat belt use. IAdea provided the robust, always-on performance required for the successful project.

EcoMedia