Case Study: Dermalogica achieves enhanced customer engagement with IAdea’s Lift & Learn digital signage

Dermalogica UK Adds Lift and Learn to In-Store Digital to Enhance Customer Engagement

Dermalogica UK, a professional skincare brand, faced fragmented in‑store digital signage that was updated manually (via PPT and Dropbox), leading to inconsistent messaging and limited engagement. To streamline operations after its Unilever acquisition and to better promote its “Hero” products, Dermalogica selected IAdea hardware — specifically the XDS-2170 and XDS-1078 signboards (with an IAdea GPIO module) — alongside the Signagelive platform and systems integrators Westbase Technology and Solutions AV.

IAdea’s all‑in‑one XDS screens and GPIO module were rolled out (30 media screens across four UK locations) to enable a “Lift and Learn” interactive experience that triggers product information when items are lifted, while Signagelive centrally manages content and provides Proof of Play reporting. The IAdea/Signagelive solution removed the need for onsite servers, improved campaign consistency and staff training, delivered actionable insights on popular products and rudimentary footfall, and set Dermalogica up to expand the network to the remaining 23 stores.

Dermalogica