IAdea
25 Case Studies
A IAdea Case Study
DDJ Media, a specialist in creating in‑store visual experiences for petrol retailers, needed a fast, reliable digital signage refresh across more than 100 sites in the Netherlands, Belgium, Luxembourg and France to support a simultaneous coffee‑supplier change. They required eye‑catching, up‑to‑date advertising that staff could update quickly and remotely, and selected IAdea—deploying IAdea MBR‑1100 media players with full compatibility to their existing SCALA platform—to meet tight timing and operational demands.
IAdea supplied compact FHD MBR‑1100 players that were easy to install and integrated seamlessly with SCALA, enabling remote, multilingual content management and real‑time updates. The IAdea solution delivered on‑time deployments across 100+ sites in four countries, improved operational efficiency with instant content control, and drove increased coffee‑shop revenues; DDJ Media also reported superior reliability and a very low defect rate from IAdea hardware.
Boy Boomsma
Sales Director