Case Study: Costco achieves easier in-store digital advertising with IAdea and InFocus kiosk solution

Costco deploys digital signage kiosks across 12 Taiwan locations with IAdea

The customer, Costco Taiwan, sought to provide its small-to-medium business (SMB) members with an affordable and user-friendly digital advertising tool. Their challenge was to find a solution that required no technical knowledge, allowing store staff to easily upload content, while also meeting the high reliability standards required for a successful B2B product launch through Costco's channels. Vendor IAdea partnered with InFocus to address this need with a customized digital signage kiosk.

IAdea provided the complete digital signage solution, including hardware and firmware, and performed system integration with a 50-inch InFocus display. The vendor created a highly simplified, customized software interface built for ease of use and included functionalities like Wi-Fi and content scheduling. The results were highly successful, with orders from Costco exceeding InFocus's original forecasts. This collaboration led to the wider adoption of digital advertising among SMBs in Taiwan and significantly raised the market recognition of the involved Taiwanese brands.

Costco