Case Study: B&N Promotes achieves nationwide in-store Nook tablet promotion with IAdea HD Media Appliance

B&N Promotes - Customer Case Study

B&N Promotes wanted to drive awareness of the new Nook Tablet with crisp, in-store 1080p video across hundreds of Barnes & Noble locations. To meet that challenge they worked with IAdea, deploying the IAdea XMP-330 full‑HD media appliance to deliver plug‑and‑play digital signage that highlights the product with vivid, high‑definition content.

IAdea implemented its XMP-330 HD media appliances throughout the nationwide rollout, providing reliable, low‑power playback (400,000 hours MTBF and just 10W power draw—about 90% less than a typical PC) and consistent 1080p video quality. The IAdea solution enabled a simple, scalable promotion across hundreds of stores, delivering high‑impact visuals while cutting energy use and maximizing uptime for the campaign.