Case Study: Barnardo’s boosts Kidsmas donations with i3MEDIA’s gamified fundraising platform

Barnardo’s launches Kidsmas fundraising platform in 6 weeks with i3MEDIA

Barnardo's sought a digital fundraising platform for their annual Kidsmas campaign, needing an engaging, gamified experience to drive donations within a tight six-week deadline. The vendor i3MEDIA provided a solution involving a custom website and gamified platform to meet this challenge.

i3MEDIA designed and launched the interactive platform, incorporating emotive storytelling, gamification milestones, and social sharing tools to foster community and repeat engagement. The campaign exceeded expectations, successfully driving strong donations and awareness. The vendor delivered the project on time and refined the platform over three consecutive annual launches.

Barnardo’s