Case Study: Walled Lake Consolidated Schools wins all three school board seats with i360

Walled Lake Consolidated Schools wins all 3 school board spots with i360

The customer, Walled Lake Consolidated Schools, faced the challenge of running a hyperlocal, grassroots campaign for three school board candidates while staying under budget. They needed to effectively talk to voters about local issues to win against formidable incumbents. The vendor i360 provided its platform and data services to address this.

i360's solution empowered the campaign's grassroots activists by providing accurate voter data and tools like i360 Walk, i360 Call, and i360 Text for targeted outreach. Using the i360 Portal's dashboards and CRM, the team could visualize results and facilitate direct follow-up. This led to a decisive victory where all three candidates won their spots on the school board, despite a broader political trend against them in the state.

Walled Lake Consolidated Schools