Case Study: Oakland County Republican Party achieves record-breaking Lincoln Day Dinner ticket sales with i360 Text

Oakland County Republican Party raises more than six figures in one night with i360

The Oakland County Republican Party sought to increase ticket sales and improve engagement for its annual Lincoln Day Dinner. They partnered with the vendor i360 to leverage its i360 Text service for targeted, low-cost communications.

i360 implemented a strategy using its AI-powered predictive models and demographic data to identify likely attendees. They then sent personalized text messages and timely event updates. This solution resulted in record-breaking ticket sales that paid for the campaign many times over, raising more than six figures for the party and significantly enhancing event visibility.

Oakland County Republican Party