Case Study: Mark’s Work Wearhouse enhances retail insights and customer experience with i3 International video analytics

Mark’s Work Wearhouse rolls out 30 DVR systems with i3 International

The customer, Mark's Work Wearhouse, was seeking a technologically advanced video surveillance provider to move beyond traditional security and enhance the overall customer experience while improving their bottom line. They partnered with vendor i3 International to implement a comprehensive solution utilizing IP cameras, video analytics software, and DVR technologies.

i3 International designed and installed a complete network video surveillance system for Mark's, featuring business activity monitoring (BAM) and analytics tools like heat-mapping and queue-time alerts. This solution, termed a Multi Dimensional Retail Tool (MDRT), provided valuable data on customer traffic and wait times, allowing for better staff scheduling and product placement. The i3 International system also served as a cost-cutting tool by enabling virtual store walkthroughs, reducing travel expenses. Following a successful initial installation, Mark's planned a complete nationwide roll-out of the i3 video surveillance systems.

Mark’s Work Wearhouse