Case Study: Freedom Health Insurance achieves stronger online enquiries and self-service with i3 Digital's customer-centric digital platform

Freedom Health Insurance boosts visitor-to-lead conversions by 63% with i3 Digital

Freedom Health Insurance, a UK-based private medical insurance provider, faced the challenge of modernizing its digital presence to boost customer engagement and online sales. They partnered with vendor i3 Digital to create a new customer-centric website that aligned with a recent rebrand, improved user pathways, and integrated self-service tools and a dedicated broker portal.

i3 Digital implemented a solution using the Kentico MVC platform, which streamlined navigation and integrated previously separate quoting tools. The new site featured predictive search, targeted content delivery, and single sign-on functionality. This resulted in a 63% increase in visitor-to-lead conversion, a 38% increase in pages per session, and a 10% decrease in bounce rate, significantly enhancing the customer experience and driving sales for Freedom Health Insurance.

Freedom Health Insurance