Case Study: District of Columbia Bar boosts digital engagement with i3 Digital

D.C. Bar boosts unique pageviews by 63% with i3 Digital

The District of Columbia Bar (D.C. Bar), the largest mandatory bar association in the United States, required a complete overhaul of its digital platform to create a more sleek and user-friendly experience for its global members. The organization selected vendor i3 Digital to revamp its website, a project that involved choosing and implementing a new .NET-based Content Management System that would integrate with their existing association management software.

i3 Digital implemented the Kentico Xperience MVC CMS to build a responsive and secure website. The solution featured intuitive navigation, a customized faceted search, and personalized content delivery through integration with NetFORUM. For the D.C. Bar, this resulted in a 63% surge in unique pageviews and a 91% increase in average time on page, significantly boosting member engagement.

District of Columbia Bar (d.c. Bar)