Case Study: yoomoo boosts brand awareness and purchase intent with i2i Marketing’s brand theatre

yoomoo - Customer Case Study

yoomoo, the frozen yogurt brand sold in London yogurt bars and supermarkets, wanted to boost sales and brand awareness with its first experiential sampling campaign. To do this, it worked with i2i Marketing, using brand theatre to create a memorable way to reach its core audience of 15–25 year old females.

i2i Marketing delivered a six-week roadshow featuring a bright Airstream trailer serving yoomoo samples, giant tub-style tables for sharing, money-off coupons for nearby retailers, and a partnered Nails Inc nailbar with bespoke yoomoo pink varnish. The campaign generated 1.5 million opportunities to see and drove a 95% increase in purchase intent after participation, showing strong engagement and impact for the brand.

yoomoo