Case Study: Rubicon RAW boosts awareness and trial with i2i Marketing’s integrated sampling campaign

Rubicon RAW reaches 1.1M people and drives 75% future purchasers with i2i Marketing

Rubicon RAW, a brand of natural caffeine energy drinks, faced the challenge of launching a new product range in a market dominated by artificial alternatives. To build trust and prove that their drinks offered both great taste and energy, they partnered with vendor i2i Marketing to create an integrated awareness and trial campaign focused on product sampling.

The solution implemented by i2i Marketing was an integrated campaign that combined large-scale event sponsorships with highly targeted guerilla sampling. They reached young adults at festivals like Boardmasters, gaming expos, campuses, workplaces, and through food delivery services. This approach by i2i Marketing was highly successful, resulting in a reach of 1.1 million people, 295,000 samples distributed, and 75% of recipients stating they would be future purchasers.