Case Study: Rubicon drives half a million samples and 3.5m OTS with i2i Marketing

Rubicon - Customer Case Study

Rubicon, the number one exotic drinks brand, needed to engage two distinct consumer groups: its mainstream white British audience and its ethnic core. As the brand expanded into the mainstream and faced growing competition in the exotic drinks market, it also wanted to sample its new ices range to build awareness and sales. i2i Marketing supported the brand with sales promotion activity.

i2i Marketing created a fleet of Rubicon-branded vans to deliver targeted sampling across a planned journey route, reaching consumers with a range of flavours and products. The campaign was extended into branded chill-out zones and playgrounds at national Mela events, with music, dance, and postcard giveaways to encourage family engagement. The activity delivered half a million samples over 66 live days, generated 3.5 million opportunities to see, and drove strong consumer participation at targeted events.

Rubicon