Case Study: Rémy Martin delights premium festival visitors with i2i Marketing’s Coeur de Cognac Signature Lounge

Rémy Martin - Customer Case Study

Rémy Martin wanted to position Coeur de Cognac as a distinctive, versatile spirit for discerning drinkers and create an experience that was both compelling and educational for an audience that enjoys premium drinks, food, and hosting. i2i Marketing supported the brand with a brand theatre activation built around the Coeur de Cognac range.

i2i Marketing created the Coeur de Cognac Signature Lounge, a luxurious tasting and relaxation environment brought to three UK premium food festivals. Uniformed waiters served the spirit over ice in Riedel glasses with a Petit Four, while visitors completed tasting notes for a chance to win a limited-edition gift pack; the activation drove 15,000 high-quality tastings, reached one in three event visitors, and generated strong post-event feedback that improved perceptions of the drink.

Rémy Martin