Case Study: Philips achieves a 71.2% sales lift with i2i Marketing in-store demonstrations

Philips - Customer Case Study

Philips partnered with i2i Marketing to support the launch and in-store selling of Philips PerfectCare steam generator irons. Philips needed to persuade shoppers to trade up from a standard £30 own-brand iron to a premium product priced at £150+, despite ironing being seen as a mundane, time-consuming chore.

i2i Marketing created a permanent team of highly trained in-store demonstrators for key retail partners, supported by engaging collateral, regular training, and campaign newsletters. Using live product demonstrations and memorable props to prove performance and ease of use, the programme delivered a 71.2% increase in sales on demonstration days versus days without demonstration support.

Philips