Case Study: NERF achieves 10% brand growth with i2i Marketing’s Nerf Vault brand theatre campaign

NERF - Customer Case Study

NERF, the toy blaster brand from Hasbro, wanted to stand out against competitors with an exciting live marketing campaign that would build anticipation for new products. i2i Marketing delivered a brand theatre activation designed to engage 11-year-olds with an edgy experience while also reassuring parents about Nerf’s active, competitive, athletic benefits.

i2i Marketing created “The Nerf Vault,” an interactive shooting gallery inside a mysterious branded shipping crate that toured festivals and city centres across the country. Visitors tried the latest N-Strike Elite blasters, select groups got an exclusive preview of a top-secret new Nerf toy, and special offer vouchers plus a dedicated UK website supported the push to purchase. The campaign generated 800,000 opportunities to see, more than 10,000 contacts, a 20% coupon redemption rate, and helped drive +10% brand growth in 2013.

NERF