Case Study: MAOAM achieves 1.5m samples and stronger brand engagement with i2i Marketing's Mega Vend experiential campaign

MAOAM - Customer Case Study

MAOAM wanted to create a lively, integrated experiential campaign that would engage teenagers without alienating families, while also delivering a large-scale sampling push and reinforcing correct pronunciation of the brand name. To meet this challenge, they partnered with i2i Marketing for a brand theatre activation.

i2i Marketing created MAOAM Mega Vend, a “living” vending machine experience powered by bespoke technology and a digital puppet avatar controlled by a human performer. Rolled out across 21 malls nationwide, the campaign encouraged people to say “MAOAM” correctly to win free gifts, delivering 1.5 million samples and driving strong engagement from live to digital, including thousands of positive Facebook comments and user-generated content.

MAOAM