Case Study: Hasbro boosts Transformers engagement and sales with i2i Marketing’s experiential roadshow

Hasbro - Customer Case Study

Hasbro turned to i2i Marketing to support the 30th anniversary of TRANSFORMERS and the launch of a new toy line alongside TRANSFORMERS: Age of Extinction. The challenge was to create brand theatre at scale with big spectacle and mass participation, while also clearly demonstrating the simplicity of the new “One step” toys through hands-on play for kids.

i2i Marketing delivered a six-week experiential roadshow built around a fully branded seven-metre trailer packed with interactive technology, games, and toys. The experience featured a bespoke “Fastest TRANSFORMERS” Kinect challenge, competitions, photo opportunities, and character appearances, generating 3 million+ opportunities to see, 53 days of activity, 200,000+ consumer contacts, and a 75% sales uplift in stores where the Transformers experiential ran.

Hasbro