Case Study: Haribo drives 1 million samples and 300% Facebook fan growth with i2i Marketing

Haribo - Customer Case Study

Haribo worked with i2i Marketing on a sales promotion campaign to strengthen its presence in treat occasions. Although the brand enjoys near-total recognition, its challenge was persuading mums to choose Haribo sweets, while ensuring any live activity complied with CAP guidelines on sampling and portion control.

i2i Marketing created “It’s Haribo Time!”, an 84-date sampling tour at high-footfall, positive-mindset locations and events, using carnival-style games and prizes to engage families. The campaign was rebrandable to fit ATL scheduling and included tailored mechanics for Starmix, Tangfastics and Supermix, plus a mini-site and customizable “Tangface” app. Results included 1 million samples delivered and 300% growth in Facebook fans over the promotional period.

Haribo