Case Study: Emmi CAFFÈ LATTE achieves 150,000 new trialists and +693% Tesco sales uplift with i2i Marketing experiential sampling

Emmi CAFFÈ LATTE - Customer Case Study

i2i Marketing worked with Emmi CAFFÈ LATTE, a food brand competing in a crowded coffee shop market, to build awareness and drive sales across its iced coffee range. The challenge was to introduce the product to the right audience at the right time while educating consumers, increasing consideration, and encouraging trial.

i2i Marketing created a mobile Caffè Latte café using a converted megavan to distribute chilled samples and deliver an immediate “fresh coffee, ice cold” experience. The campaign targeted commuters during the week and grocery shoppers at weekends, generating 150,000 new trialists and a +693% sales uplift at Tesco.

Emmi CAFFÈ LATTE