Case Study: Dorset Cereals boosts sales and awareness with i2i Marketing’s Brand Theatre

Dorset Cereals - Customer Case Study

Dorset Cereals worked with i2i Marketing to raise sales and awareness of its new “tasty toasted” muesli range, with the challenge of converting trial into purchase at grocers. Research showed many consumers saw muesli as dry and tasteless, so the brand needed a sampling approach that would change perceptions and attract attention at point of purchase.

i2i Marketing created an eye-catching Dorset country kitchen brand theatre and ran a four-week sampling roadshow in Tesco and Sainsbury’s stores across key demographic regions. Shoppers received samples with fresh milk, a £1 off voucher, and a daily prize draw for a Dorset Cereals hamper. The campaign delivered 31,000 samples, generated 100,000+ opportunities to see, and achieved an 88% uplift versus weeks when the activation was not in store.

Dorset Cereals