Case Study: De'Longhi achieves 150% sales growth with i2i Marketing in-store amplification

De'Longhi - Customer Case Study

i2i Marketing worked with De’Longhi, supporting Kenwood De’Longhi’s need to drive sales of its kitchen appliances and coffee machines during the crucial Christmas trading period. Faced with intense competition, a wide product choice, and consumers looking for in-store advice, the brand needed a way to influence purchase decisions and up-sell customers to higher-value products.

i2i Marketing delivered an in-store amplification programme using a trained team of 50 brand advocates and demonstrators across major retailers and independent stores. They showcased products through engaging demonstrations, including live cooking and fresh coffee preparation, helping shoppers experience the quality and functionality first-hand. The campaign delivered a year-on-year sales increase of over 150% during key sales periods and generated an exceptional ROI.

De'Longhi