Case Study: ALDI boosts wine sales and PR coverage with i2i Marketing’s Shoreditch wine bar pop-up

ALDI boosts online sales 44% with i2i Marketing

ALDI sought to promote its sponsorship of London Wine Week and position itself as a high-quality wine retailer to London's wine enthusiasts. The challenge was to create an immersive experience that would showcase its award-winning wine selection and drive online sales. i2i Marketing was engaged to provide an experiential solution.

i2i Marketing designed and built a branded pop-up wine bar for ALDI in BOXPARK, Shoreditch. For three days, consumers could sample wines, attend tutorials, and order directly from iPads for home delivery. This activation by i2i Marketing generated £250,000 in PR coverage and increased the client's online sales by 44%.

ALDI