Case Study: Marc Joseph achieves faster, more scalable e-commerce growth with i-Verve

Marc Joseph boosts revenue 34% with i-Verve

i-Verve worked with Marc Joseph, an Australian e-commerce retailer, which was struggling with a 9-year-old PHP monolith that repeatedly crashed during peak sales events, causing significant downtime and revenue loss. The legacy platform could not handle more than 1,200 concurrent users and suffered from slow manual deployments and nightly inventory syncs that led to overselling.

i-Verve implemented a cloud-native solution using AWS, rebuilding the platform with 12 Node.js microservices and a React/Next.js storefront. They integrated Stripe for payments, Amazon Personalize for AI recommendations, and real-time inventory sync. The results included a 12x increase in traffic capacity, an 83% improvement in page load speed, a 34% revenue increase in the first quarter, and the complete elimination of oversold orders.

Marc Joseph