Case Study: a leading activewear brand boosts mobile sales and personalization with i-Verve

Leading Activewear Brand boosts revenue 35% in Q1 with i-Verve

The customer, a leading activewear brand, was struggling with a fragile and bloated e-commerce platform on Shopify Plus. Their site was hampered by 47 third-party apps that frequently broke checkout, a slow mobile experience with a high abandonment rate, and a complete lack of personalization. This resulted in an estimated $1.5 million in lost mobile revenue annually. i-Verve was engaged to address these critical challenges.

i-Verve executed a comprehensive solution that involved rebuilding the frontend with a headless architecture using Shopify Hydrogen and implementing an AI-powered personalization engine. They streamlined the checkout flow, reduced the number of third-party apps by 77%, and launched sophisticated behavior-triggered marketing automation. The results for the activewear brand were transformative: a 35% increase in quarterly revenue, a 73% faster mobile load time, a 31% reduction in cart abandonment, and annual savings of $155,000 from a reduced return rate, all delivered by i-Verve.