Case Study: Infant and Adult Formula Milk Manufacturer achieves counterfeit prevention and real-time track & trace with i-Sprint Innovations

Support Counterfeit Prevention Roll-Out in Multiple Countries for Infant and Adult Formula Milk Manufacturer

The Infant and Adult Formula Milk Manufacturer, one of the world’s leading formula brands with a presence in over 160 countries, needed to combat counterfeiting, gain full visibility into product movement, improve business insights, and support a multi-country rollout while linking with its CRM for loyalty management. It worked with i-Sprint Innovations using the AccessReal cloud service platform for anti-counterfeit, global track-and-trace, and business insights.

i-Sprint Innovations implemented AccessReal with dual-layer QR codes: one for product information and one hidden for authentication and loyalty points. This enabled instant product verification, real-time alerts on repeated scans, and digital loyalty claim processing integrated with CRM, while also delivering actionable insights on sales, customer behavior, and inventory. The result was faster counterfeit detection, better recall capability, reduced manual effort, and improved customer trust and operational efficiency.