Case Study: Papery achieves clone-proof consumer protection and real-time track-and-trace with i-Sprint Innovations' AccessReal

Protecting Consumers and Brand with AccessReal Clone-Proof Code

Papery, a paper-design brand launched in 2020 and owned by Beluga Limited / Hung Hing Group Limited, faced growing counterfeit risks and a need to drive customers from retail to its online store. To address these challenges, Papery engaged i-Sprint and adopted its AccessReal (AR code) solution for product authentication and consumer redirection.

i-Sprint implemented AccessReal’s clone-proof AR code—QR codes enhanced with a digital watermark, serialization and encryption—so customers can instantly verify authenticity and be redirected to Papery’s online shop. The solution gives Papery real-time scan data and individual-product tracking, generating alerts for out-of-market scans (flagging possible diversion) and actionable insights on where and when consumers interact with products, helping optimize marketing, sales and distribution planning.

Papery