Case Study: Bayer achieves instant product authentication and streamlined redemption with i‑Sprint Innovations' AccessReal

Enhancing redemption processes and product tracking through Accessreal

Bayer HealthCare Limited, the Hong Kong affiliate of Bayer AG, faced challenges with counterfeit medicines and a lack of identifiable features for patients to confirm product authenticity; distributors and retailers also relied on physical cut-outs for redemption, which hindered traceability. i-Sprint’s AccessReal solution was selected to provide anti-counterfeit, track-and-trace and consumer-marketing capabilities.

i-Sprint implemented AccessReal’s dual-layer serialized QR/AR labels (hidden AR code plus a first-layer QR for redemption), encryption and a heat-map dashboard to capture scan activity. The deployment digitalized redemption (eliminating cut-outs), enabled instant consumer authentication, allowed Bayer to trace duplicated/replicated codes back to distribution sources, and provided location-based scan data and alerts for suspected counterfeits.

Bayer