Case Study: a healthcare client achieves cost-efficient email marketing activation with I-ology and Umbraco

Healthcare Client cuts Salesforce email costs with I-ology

i-ology partnered with a healthcare client that was struggling with high costs and a lack of flexibility in its Salesforce-based email marketing. The client's marketing team needed more agile segmentation tools and better visibility into campaign performance metrics like opens and clicks, all while seeking to lower its operational expenses.

To address this, i-ology developed a streamlined solution using Umbraco, Amazon SES, and Azure SQL. They built custom segmentation rules, created branded HTML templates, and implemented a tracking system with a Power BI dashboard for reporting. This approach provided the healthcare client with a cost-efficient, scalable alternative to Salesforce, giving the marketing team improved visibility into results and a flexible foundation for future campaigns.

Healthcare Client