Case Study: World Options achieves 432% more page impressions with I-COM SEO

World Options increases non-brand impressions 2,000% with I-COM

The customer, World Options, a shipping solutions provider, needed to improve its online visibility, drive relevant traffic, and grow leads through its SEO strategy. A secondary goal was to increase awareness of its franchise opportunities. They partnered with the vendor I-COM to address this challenge.

I-COM implemented an international SEO approach focused on key territories, using keyword analysis to drive content creation for both blog posts and product pages. Their strategy included long-form content targeting long-tail keywords and supporting PR campaigns to build a top-of-funnel presence. As a result, I-COM delivered a 432% year-over-year increase in page impressions, a 137% increase in goal completions, and a 68% rise in franchise enquiries.

World Options