I-COM
49 Case Studies
A I-COM Case Study
The Wakefield Grammar School Foundation, a family of three leading independent schools, worked with I-COM to manage their paid social media campaigns. Their objective was to deliver full-funnel marketing to raise awareness among prospective parents and students and to drive appointment bookings.
I-COM focused the school's paid activity on Meta platforms, utilizing targeted creative formats with an emphasis on video. This approach delivered significant results for the foundation, including over 340,000 unique reaches, 2.5 million impressions, and approximately 300,000 post engagements.