Case Study: TOFFS boosts paid revenue with I-COM

TOFFS increases website revenue by 12% with I-COM

The customer, TOFFS, a British-based clothing company specializing in classic football and rugby shirts, faced a highly competitive search landscape that peaked around sporting events. Their challenge was to create consistent demand year-round while also winning during key periods and diversifying their media channels. They partnered with the digital marketing agency I-COM, focusing on paid advertising services like PPC and Shopping campaigns.

I-COM implemented a sustained PPC and Shopping strategy with feed improvements and Performance Max optimizations, while also expanding into social media via Meta and influencer partnerships. This approach, supported by ongoing SEO, built a solid foundation for growth. As a result, I-COM helped TOFFS achieve a 700% increase in paid revenue over the long-term partnership, with recent yearly results including a 12% increase in website revenue and a 7% increase in PPC conversion value at greater efficiency.

TOFFS