Case Study: The VAT People achieves 271% organic traffic growth with I-COM

The VAT People grows organic traffic 271% with I-COM

The VAT People, a leading UK-based customs duty and VAT consultant, faced declining search visibility and brand awareness as their digital marketing efforts had not kept pace with industry changes. They commissioned I-COM to create a bespoke digital marketing campaign to address this challenge and help present their complex services in a clearer way.

I-COM implemented a comprehensive solution including a website redesign focused on usability and content, alongside PR and outreach to raise the brand's profile. This strategy significantly improved the customer's online presence. As a result, I-COM's work drove a 271% increase in organic search traffic and a 636% increase in goal conversions from organic search, firmly establishing The VAT People as a market leader.

The VAT People