Case Study: The VAT People boosts SEO, performance and conversions with I-COM's Headless Website

The VAT People boosts SEO and conversions by 27% with I-COM

The VAT People, a leading UK-based customs duty and VAT consultant, faced the challenge of replacing their old website with a new, performance-driven, mobile-first site that was scalable and easy to maintain to support their business growth. They commissioned the vendor, I-COM, to build this new website using a headless development approach with the Prismic content management system.

I-COM implemented a headless website solution that significantly improved site performance and user experience. The results for The VAT People included a 14% increase in sessions, a 16% increase in clicks, and a 27% increase in key event conversions. The new site also achieved exceptional performance scores, including a 96 in best practices and a 100 in SEO, demonstrating the measurable impact of I-COM's work.

The VAT People