Case Study: Switalskis Solicitors boosts organic traffic with I-COM’s headless website and SEO solution

Switalskis Solicitors boosts organic traffic 87% with I-COM

Switalskis Solicitors began a review of its marketing assets with the goal of becoming a more digital-first brand. The firm identified that its WordPress website needed an update to align with a brand refresh, simplify the customer journey, and attract new clients and recruits. I-COM was invited to pitch for the project with a specific budget.

I-COM challenged the initial brief and recommended a site migration using a headless approach with the technology partner Prismic. The project was delivered on time and within scope. The results included an 87% year-over-year increase in organic traffic, a 34% increase in click-through rate, and a 15% increase in engagement rate, providing significant short and long-term marketing benefits for Switalskis.

Switalskis Solicitors