Case Study: Morphy Richards achieves 17% revenue growth with I-COM's email marketing optimisation

Morphy Richards boosts revenue 17% with I-COM

Morphy Richards, a well-established consumer appliances brand, faced challenges with its email marketing performance, including a lack of personalization and strategic direction. The company partnered with digital marketing agency I-COM to improve messaging relevance, lifecycle strategy, and overall channel performance.

I-COM implemented a structured email marketing and CRM strategy, refreshing templates, enhancing automations, and rebuilding segmentation. This approach resulted in a 17% year-on-year increase in revenue and an 11% increase in unique orders, despite a 55% reduction in campaign volume. I-COM also delivered a 50% improvement in average campaign click-through rate.

Morphy Richards