Case Study: Matthews & Goodman achieves 65% more leads with I-COM SEO, Content Marketing, PR & CRO

Matthews & Goodman boosts leads 65.16% with I-COM

The customer, Matthews & Goodman, a commercial property specialist, needed to boost their website's visibility in search results and generate more organic leads. They engaged the vendor I-COM for SEO, content marketing, and PR & outreach services to update their existing content and make it more discoverable.

I-COM implemented an SEO-first strategy, creating and reworking service pages while building valuable backlinks through coverage in established publications. This solution significantly increased the site's visibility and traffic. As a result, Matthews & Goodman saw a 31% increase in overall visibility, an 81% increase in website sessions, and a 65% increase in leads year-on-year.

Matthews & Goodman