Case Study: Lanes Group PLC boosts CSR engagement with I-COM's Unblocktober campaign

Lanes Group PLC drives 39,000+ sign-ups with I-COM

Lanes Group PLC, the UK's largest privately-owned drainage specialist, faced the challenge of raising public awareness to prevent fatbergs in sewers and plastic pollution in waterways. They tasked their digital agency, I-COM, with creating a Corporate Social Responsibility (CSR) campaign to encourage public action and build brand awareness.

I-COM devised and launched Unblocktober, the world's first national awareness month for drain and sewer health. The solution included a comprehensive digital marketing strategy. The campaign was a major success, generating over 39,000 individual sign-ups, 289 business sign-ups, and 5,000+ newsletter subscribers. I-COM's work was recognized with a Best CSR Campaign award, and the initiative's impact led to it becoming an annual event.

Lanes Group PLC