Case Study: JMW achieves 173% more key events from organic social with I-COM

JMW boosts organic social key events by 173% with I-COM

JMW Solicitors, a law firm specializing in clinical negligence claims, faced the challenge of reaching potential clients who had legitimate claims but were not yet actively searching for legal advice online. To address this, they partnered with the digital marketing agency I-COM to implement a targeted social media strategy.

I-COM developed a focused strategy for Facebook and X (formerly Twitter), creating a detailed content calendar to engage hard-to-reach audiences. This approach led to significant results, including an 82% year-over-year increase in organic social sessions and a 173% increase in key events. Most importantly, the social media efforts were directly attributed to generating 14 more cases over a five-month period.

JMW