Case Study: JMW achieves a 72% increase in motoring offence leads with I-COM SEO

JMW boosts motoring offence leads 72% with I-COM

JMW Solicitors, a large law firm, identified motoring offences as a key growth area but needed to establish a strong digital presence to drive qualified enquiries. Their existing content required updating to be more discoverable and engaging. They engaged I-COM to implement an SEO and content marketing strategy to meet this challenge.

I-COM executed an SEO-first strategy focused on E.E.A.T. principles, reworking and creating key service pages. This approach resulted in a 72% year-on-year increase in leads for JMW's motoring law department. The prioritized pages saw an average 85% increase in organic traffic and a 342% increase in conversion rate, contributing to a record 588% increase in fees attributed to the work with I-COM.

JMW